Technical Art Direction, Visual Design, Photography.
A Maltese construction / restoration firm with major contracts both in their home market and in France, Italy and Spain.
The company has decades of history developing buildings with prominent cultural, educational and scientific importance.
This was a first step in establishing a new brand identity. We needed to maintain the sense of heritage and assure that current and longterm clients would adjust comfortably. Rather than tackle a new identity across all digital and print media we aimed to first produce a world class portfolio of works and services to introduce a modern UI to Camray's media.
Resolving the challenges involved in updating a long established heritage company included competitor analysis and client AB testing. Once we had established European market expectations and gained insight into local Maltese client expectations, we proceeded with prototyping the portfolio and shooting the projects on location, then build, test, iterate until silky smooth.