Diamond Wipes/

Diamond Wipes packaging

Art Direction, Design

Several pack designs for the cosmetic sector, including skin moisturisers and wet wipes.
Diamond Wipes always provided comprehensive mood boards and prefered simple, bold design styles. I thoroughly enjoyed each of these projects however my favourite is the first image below, the Good Day & Night skin cream packs. Among the mood board pictures for that job were 3 different versions of stylised melting chocolate, one version was a framed painting, another was in the form of a sofa designed to look as if it was melting and dripping to the floor, quite Salvador Dali. I grabbed onto this repeated mood theme and designed the below packaging. The day version is represented with a beach and the night product with a desert.


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julian@julianknightcreative.com