Max Factor

Art Direction, Design, HTML,CSS

Max Factor are the second brand I worked on in the Procter & Gamble range. The process was aligned with the development for Pantene campaigns. I designed seasonal interactive micro sites, emails, animation/online media and competitions, within a strong team of London's best agency creatives and developers.

The challenges involved in turning out cutting edge cosmetics media centered effective project management, brand fluency and strong team interactions. While visual assets were delivered, we produced editorial copy in-house and worked rapidly to produce digital promotions, culturally appropriate for our markets. Entire seasonal campaigns including eCommerce, competitions, aquisition, social media campaigns, emails/newsletters and animations would come together in less than a couple of weeks.




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