cosmetics/

Pantene

Art Direction, Design, Retouching, AS3

I have worked on micro-sites, email campaigns and seasonal campaigns for P&G. Pantene's branding guidelines are beautifully developed, a global identity that still allows plenty of room for added value as a contributing designer.
Content for Pantene promotions is extremely well-planned and delivered into marketing initiatives with UI and brand at the forefront. I worked closely with copywriters to fit the visual and written message to the cultural expectations of our local market.

I contributed story boards, concept and visual design. I also retouched pack shots where required and coded Flash AS3. More recently I've handled visual and UI design as the brand have gradually developed multiple mobile websites that mirror their desktop site.

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julian@julianknightcreative.com